If you want to have a successful virtual event which I know you do, then you need people to register for your event. However, before people can register for your event, they need to know that you exist and how you can help them achieve their goals. This may seem like an obvious statement, but it's something that many event hosts overlook.
To many times I see event host like yourself wait until they are ready to start marketing their event before they start creating content to attract their ideal client. Start creating content today that attracts your ideal client so that when you release a new program they are ready to jump on the opportunity.
I know we are all busy and trying to fit in time to create content is typically not our top priority but I am betting that you could find at least 8 minutes per day to write. If you wrote for 8 minutes every day, that is 56 minutes per week which is enough for you to write an email to your list or blog post for your website.
The 8 minutes writing habit, came from one of my favorite books, The Eight-Minute Writing Habit: Create a Consistent Writing Habit That Works With Your Busy Lifestyle by Monica Leonell.
The Eight-Minute Writing Habit is a short read but was life changing for me. I picked up The Eight-Minute Writing Habit, when I was struggling to consistently publish content. After implementing the strategies in the book, I was able to publish 85 blog posts and had a 50x increase in views of the blog. I will also tell you that most days I planned to only write for 8 minute, but when the timer went off, I was so in the groove of writing that I wanted to write down more of my thoughts so I would push repeat on the timer. Then I would do it again and again and before I knew it I had been writing for well over 30 minutes.
I want to challenge you to pick up the The Eight-Minute Writing Habit and implement the strategies to publish one new piece of content each week. It doesn't have to be anything fancy, but it does need to be high quality and helpful for your ideal client. If you can do this, you will start seeing an increase in the number of your ideal clients that want to work with you and attend your virtual events!